Sound extreme? Consider this: recent studies have proven coffee helps rejuvenate the liver (yes, counteracting the damage done by last night's bender), reduce risk of skin cancer, heart disease, alzheimer's and diabetes, and it even works to counteract erectile disfunction.

Take that, Viagra!

Oh yeah, and it helps you stay awake. And focus. And be happy. (that last one may be subjective but I'm standing firmly behind the science of my own experience of being very happy every time I drink our coffee).

What? You need proof you say? Studies? Scientific studies?

Ok then. Read this article (the gist of which says coffee is the closest thing to immortality that we've got and it doesn't even need to be caffeinated. BAM!) 

Which leads me to my last point: our coffee. Aharon Coffee. 

Anyone who has tried it knows this: Aharon coffee is something special. We choose the beans, roast the beans, and brew the beans (unless you buy our beans in which case YOU brew the beans) with one over-arching goal - to deliver the maximum amount of joy to our customer.

And everyone knows joy keeps you young!

QED.